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About Us

About Alex – Alex grew up in Louisville and at a young age took interest in the turf industry. Before he could drive he would catch a ride with his brother to work at Nevel Meade golf course where he saved enough money to by his first mower. After a few seasons at Nevel Meade he started working at Hurstbourne Country Club perfecting his skills and furthering his knowledge for the turf industry. Working his summer job afforded him to buy his first commercial lawn mower so he could start mowing lawns in his neighborhood after work. Through high school Alex worked on his entrepreneurship waking up early to mow at the golf course and mowing lawns, and landscaping in the evenings. After high school Alex attended Western Kentucky where he studied Turf and Horticulture. While in Bowling Green he started a successful lawn care and irrigation company that he sold after college. Alex was recruited after college to work for a national landscape company back in Louisville where he learned the commercial landscape industry. After 10 years in the commercial landscape industry and over 18 years in the industry Alex decided to start the Fransen Group. “I was always inspired by the companies that did great work in my parent’s old neighborhood. I always said that I would do great work like them one day. So we now have that opportunity to create outdoor living lifestyles, take pride in what we do, offer superior quality and craftsmanship, and create a wonderful and positive work environment for our employees. I have always said I’m so fortunate to do what I love.”

Alex is continually involved in he’s industry and community severing as chair for “Planet Gives Back” giving back to the city of Louisville.

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